Social Media in Brand Management and Brand Research Paper

Social Media in Brand Management and Brand - Research Paper ExampleHowever, the organization has commonly embraced the use of, facebook, Google and mobile applications as its study marketing channels (Evans, & McKee, 2010).Weinberg (2009) argues that H & M netted a huge number of followers on face-book with its publication, which states that customers can easily get a quick response on their inquiries statused on the fan page. Moreover, the organization has gone a notch higher by integrating their face-book onto other worldwide languages. For instance, the H & M organizations face-book is intercepted by the local Chinese social platforms Youku and Sina-Weibo hence make it easier to market the organizational products through different languages internationally. Besides, H & M has displace a pool of over ten million fans on its face-book fan page though promotional post by encouraging customers to earn more than rewards from the purchases. The above tactic enables H & M to impro ve on its sales volume that later translates to higher organizational turnouts. Besides, the organization runs a promotion that requests customers to post images on H & Ms fan page to win a variety of festive prices. The above consideration is a great craft that aims at drawing more attention of customers towards the organizational products. A good example is the hashtag HMBikeStyle. Looking at the social perspective of popularizing H &M through facebook, the organization has made much fairness by allowing people across different classes, age and cultural backgrounds within the society to have equal perspective towards the realization of the organizational brands.Despite the fact that facebook plays recommendable role in H & Ms marketing, its service provision is never maintained all the sentence thus making it difficult to give instant answers to the customers. Besides, the sales person is not in a position to meet customers directly thus making it harder to determine customers